MarketPrior vs In-house team
Automated diligence vs an in-house team, compared honestly
Plenty of funds run diligence by hand — analysts pulling filings, registers, sanctions lists and news, then writing a memo. Here is where your team is strong, where MarketPrior differs, and what we don't have.
Side by side
MarketPrior vs In-house team: the short version
A grey tick means they cover the same ground; a dash means a different approach or not their focus.
| Dimension | MarketPrior | In-house team |
|---|---|---|
| Primary job | A cited risk × upside verdict on one company or founder, then monitoring. | Whatever your team decides to check. (comparable) |
| Where the data comes from | Public records only: SEC EDGAR, Companies House, OpenCorporates/GLEIF, sanctions lists, CourtListener, GDELT news, USPTO. | The same public sources, gathered by hand, plus private access. (comparable) |
| Citations per finding | Every finding links to its source document with a retrieval date. | Depends on the analyst. (different approach) |
| Repeatable later | Yes — re-runs of an assessed company are free. | Hard to reproduce weeks later. (different approach) |
| Monitoring after the memo | Watchlist re-screening with trigger alerts. | Rarely. (different approach) |
| Human judgement & sign-off | Stays with your analysts. | Yes. (comparable) |
| Marginal cost per company | A company report or a plan quota. | Analyst time. (different approach) |
Describes a typical manual diligence process; yours may differ.
Fair
Where your team is strong — and where we differ
Choosing an alternative should start with what the incumbent does well.
Where your team is strong
- Your analysts bring context, relationships and judgement no tool replaces.
- Full control over what is checked and how it is written up.
- No new vendor to evaluate.
Keep it in-house if the deal needs work only people can do: references, management meetings and data-room review.
Where MarketPrior differs
- The data-gathering and citation work is done before an analyst opens the file.
- Every finding is cited and the run can be repeated later, so “where did this flag come from?” has an answer.
- Monitoring re-screens the company after the memo is written, instead of the memo going stale.
- Your analysts review and sign off on a pre-cited verdict rather than assembling it from scratch.
What we don't have
The honest gaps
MarketPrior reads public records only. That keeps every finding checkable — and means some things are out of scope. See every source on the public-record data sources page.
- No calls with references, customers or former employees — that stays with your team.
- No access to non-public documents unless you upload them yourself.
Pricing
MarketPrior
$49
per company report · plans from $49/mo
In-house team
Analyst time per company.
- Re-runs of an assessed company are always free
- Fund platform $4,800/yr — see diligence pricing
FAQ
Automation vs in-house questions
Does MarketPrior replace our analysts?
What does MarketPrior not have?
How much does MarketPrior cost?
Where does MarketPrior's data come from?
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Run a cited risk × upside verdict on a company you already know, then decide between MarketPrior and In-house team on evidence.