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Guide · Due diligence

How to do due diligence on a startup, from the public record.

Before the data room, before the reference calls, there is a lot you can learn about a startup from public records. This guide walks through the checks in the order that saves the most time.

The short answer

Startup due diligence from public records means confirming the legal entity, checking the founders, screening the company and its people for sanctions and PEP status, reading litigation and enforcement by the subject’s role, verifying funding history (in the US, through SEC Form D filings), mapping ownership where it is published, and weighing traction signals such as hiring and web activity. Do it in that order: identity and people problems end a deal fastest. Then take what you found into the founder conversation.

At a glance

Time
Minutes per company with automation; hours by hand
Order
Identity → people → screening → litigation → funding → traction
Key US sources
SEC EDGAR, Form D, CourtListener, OFAC
Key UK sources
Companies House, the Gazette, disqualified directors
Output
A short cited memo and a list of questions for the founders
Not covered
Data room, references, product and technical review

Startup due diligence, step by step

  1. 1

    Resolve the legal entity

    Find the exact registered company — name, number, jurisdiction, status and registered address — and any parent. Use identifiers (company number, LEI, SEC CIK) rather than names, so every later check is about the same entity.

  2. 2

    Check the founders

    List the founders and officers from the register and filings. Look at their other companies and how those ended, any director disqualifications, and whether they appear in litigation or the press.

  3. 3

    Screen sanctions and PEP status

    Screen the company, its officers and its owners against the OFAC, EU, UN and UK lists and a PEP screen. Treat name-only hits as leads to investigate, not conclusions.

  4. 4

    Read litigation and enforcement by role

    Search court dockets and regulator releases. A startup suing to collect a debt is routine; being a defendant in fraud or securities cases is not. Note the status of each case.

  5. 5

    Verify the funding history

    In the US, look for SEC Form D filings: dates, amounts sold and related persons. Compare them with what the deck says.

  6. 6

    Map ownership and control

    Use what the jurisdiction publishes — UK persons with significant control, GLEIF parent links, 13D/13G for listed companies. Note where nothing is published.

  7. 7

    Weigh traction signals

    Open roles on public job boards, website history and rank, tech stack, GitHub activity and app listings. Trends matter more than snapshots.

Which red flags should stop or slow a deal?

  • A confirmed sanctions match on the company, an officer or an owner.
  • A founder disqualified as a director, or linked to several insolvent companies.
  • Defendant in fraud, securities or consumer-protection actions.
  • Funding claims that cannot be reconciled with filings.
  • A company that is not the entity in the term sheet, or is dissolved or struck off.

One red flag is a reason to ask, not automatically to walk away — the context in the source record matters.

How much of this can be automated?

All of the public-record gathering can. MarketPrior resolves the entity, runs every check above in parallel and returns a risk × upside verdict with each finding cited — in internal benchmark runs the median was about 25 seconds per company. The verdict is free for any company, so you can screen before you decide what deserves a full report.

What cannot be automated is judgement: deciding which findings matter for this deal, and talking to the founders about them.

What should you ask the founders afterwards?

  • Explain any litigation where the company or a founder is a defendant.
  • Walk through previous companies, especially ones that were dissolved or insolvent.
  • Reconcile the funding history in the deck with filings.
  • Confirm the ownership structure where the public record is thin.

FAQ

Frequently asked questions

How long should startup due diligence take?
The public-record part can take minutes with automation. Full diligence — data room, references, technical and legal review — usually takes days to weeks depending on the round.
What if the startup is outside the US or UK?
Sanctions, PEP, adverse media and web signals are global; registers and filings vary by country. Check what each country publishes — MarketPrior’s coverage pages list it source by source.
Do I need a lawyer for this?
Not for the public-record screen. For legal review of documents, terms and any serious findings, yes.
Is a public-record check enough on its own?
No. It is the first layer. It tells you what to ask, not whether to invest.

Check a company — or find the next one.

Cited due diligence and trigger-based leads from public records. Start free, or compare plans first.