The short answer
MarketPrior helps B2B sales teams prospect with trigger events instead of static lists: new SEC Form D raises, federal contract awards, new companies and establishments, officer changes, registry changes, business sales, registered charges, hiring spikes, tech adoption and website launches — each linked to its public record and filterable by country, region, industry code, stage and recency. Contacts come with a source for every field, and EU subjects are handled with GDPR safeguards.
At a glance
- Best for
- Outbound, account-based selling, partnerships
- Triggers
- Raises, awards, registrations, officer changes, hiring and more
- Filters
- Country, region, NAICS/NACE/NAF/SIC prefix, stage, amount, recency
- Included
- Search, the trigger feed and masked contacts
- Credits
- Reveals, lead-list adds and extra CSV export rows
- Compliance
- Business emails only; EU contacts flagged; public opt-out
Why prospect on triggers?
A list tells you who exists; a trigger tells you who is changing. Companies that just raised, won a contract, hired a new leader or started hiring fast are re-evaluating suppliers. Reaching them in that window, with a reason that is true and specific, is the difference between relevant outreach and noise.
Because every MarketPrior trigger links to its public record, you can mention the event with confidence — and check it before you do.
How does a sales team set it up?
- 1
Define the ICP as filters
Countries and regions, industry code prefixes, stage, amount raised and how recent the trigger is.
- 2
Pick the triggers that predict your sale
For example a new raise plus a hiring spike, or a new company in your industry codes.
- 3
Save the search
New matches arrive as alerts, so the list builds itself.
- 4
Reveal and export what you keep
Spend credits only on contacts you reveal, companies you add to a list and extra export rows.
- 5
Screen before you sign
Run a free diligence screen on new customers or partners.
Where do contacts come from, and how is GDPR handled?
Names, roles and business emails are gathered from the company’s own public pages and from public registries; each field keeps the page it came from and when it was collected. Emails are only kept at the company’s own domain — free-mail addresses are never collected — and individual mailboxes are not probed by default.
Contacts at EU, EEA, UK and Swiss companies are flagged: their emails are not guessed from a pattern unless the pattern is evidenced by addresses the company publishes, and the lawful basis is recorded. Anyone can opt out or file a data-subject request.