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MarketPrior

Trigger · US · UK · NO · FR

New CEOs, officers and directors, from the register.

A new leader often means new priorities and new budgets. MarketPrior records officer, director and CEO appointments and removals from public registers and filings, with the person, the role and the change.

The short answer

An executive-change trigger fires when a company’s officer, board member or CEO is appointed or removed, as recorded in a public register or filing. MarketPrior reads these changes from UK Companies House, Norway’s Brønnøysund role register, French BODACC administration notices and the related persons on US Form D filings. Each event names the person, the role and whether they were appointed or removed, with a link to the source.

At a glance

Event type
Executive change
Countries
US (Form D) · UK (Companies House) · Norway (Brønnøysund) · France (BODACC)
What is recorded
Person, role, appointed or removed
In the default feed
Yes
UK detection
Companies House streaming API (officers)
Norway roles
CEO (DAGL), board (STYR) and other role groups

Why do executive changes matter?

New executives review vendors, set new priorities and often bring tools they used before. A changed board can signal a new strategy, a financing or a turnaround. For sales teams that makes a change of leadership one of the most reliable reasons to get in touch.

In diligence, the same records answer different questions: who actually runs the company, how stable the leadership has been, and whether a director also sits on boards of companies with problems.

Where do executive changes come from in each country?

Sources of executive-change events (docs/LEAD_EVENT_TYPES.md).
CountrySourceWhat the event carries
United KingdomCompanies House streaming API (officers)Officer, role, appointed or resigned
NorwayBrønnøysund role register (roller)Role group (CEO, board …) and people, current or removed
FranceBODACC administration noticesThe notice text, e.g. a new manager (gérant)
United StatesRelated persons on SEC Form DExecutive officers, directors and promoters

How should you act on an executive change?

  • Filter to roles that own your budget — a new CEO at a small company, a new finance director at a larger one.
  • Combine it with another trigger, such as a recent raise or a hiring spike, before prioritising.
  • Read the source notice first: an appointment may be a formality inside a group restructuring.
  • Screen the company before outreach if the change coincides with insolvency or enforcement notices.

FAQ

Frequently asked questions

Do you cover executive changes in Germany or other countries?
Executive-change events currently come from the US, the UK, Norway and France. Officers for other countries may appear in a company’s profile from registries or the company’s own website, but are not turned into trigger events.
Is a resignation shown as well as an appointment?
Yes. UK events record whether an officer was appointed or resigned, and Norwegian events mark each person as current or removed.
Does it cost anything to see these triggers?
Searching, the trigger feed and masked contacts are included in every plan. Lead credits are spent only when you reveal a contact, add a company to a lead list, or export CSV rows beyond your plan’s included rows — and anything you have already paid for is free to reuse.
Can I get this trigger over the API or MCP?
Yes. The trigger feed, lead search, saved searches and exports are available in the dashboard, over the REST API under /v1 and as tools on the MCP server, with the same filters and the same credits.

Find companies the day they change.

Set up your ideal customer profile and watch the trigger feed fill in — every event linked to its public record.