The short answer
Buying-intent signals are observable events and behaviours that suggest a company is likely to buy soon — such as a funding round, rapid hiring, a new executive or the adoption of a new tool. An intent score combines them into one number for prioritisation.
At a glance
- Term
- Buying-intent signals
- Also known as
- intent score · intent data
- Category
- Sales & prospecting
- Where it matters
- Sales prospecting and lead generation
Buying-intent signals in practice
Signals differ in strength and freshness. A raise last week says more than one last year; a hiring spike in your buyer’s department says more than a general one.
Not every event is intent: insolvency is a public event, but it is a risk, not a reason to buy.
Why buying-intent signals matter
- Ranks a long list so the most promising accounts come first.
- Explains why an account is worth contacting today.
Buying-intent signals in MarketPrior
Each MarketPrior trigger carries a strength from 0 to 100 that feeds lead search’s intent score. Risk events such as insolvency and dissolution are stored with strength zero, so they can never raise a company’s intent; their seriousness is recorded separately as severity.