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MarketPrior

Trigger · UK · FR · NO · EE · LT

New companies, the day they register.

Every new legal entity needs a bank, an accountant, insurance, software and a website. MarketPrior reads new registrations from five national registers and turns each one into a trigger with its industry code and location.

The short answer

A new-company trigger fires when a new legal entity enters a national company register. MarketPrior reads registrations from UK Companies House, France (BODACC and the INSEE SIRENE register), Norway’s Brønnøysund register, Estonia’s e-Business Register and Lithuania’s Register of Legal Entities. Each event carries the registration date, location and industry code where the register publishes one, and links to the register’s public page.

At a glance

Event type
New company
Countries
United Kingdom · France · Norway · Estonia · Lithuania
Industry codes
SIC (UK) · NAF (FR) · NACE (NO)
In the default feed
Yes
Sole traders
Flagged as a person, never enriched with contacts
Duplicates
One French company = one event, even if BODACC and SIRENE both report it

Who sells to newly registered companies?

A company in its first weeks is choosing almost every supplier for the first time: banking, accounting, payroll, insurance, legal, domains, hosting and software. Reaching it early, before those choices are made, is the point of a registration trigger.

The same feed helps investors and analysts spot new vehicles, subsidiaries and spin-outs as they are created.

Which registers feed new-company events?

Registration sources and detectors (docs/LEAD_EVENT_TYPES.md).
CountryRegisterCadenceIndustry code
United KingdomCompanies House streaming API, or the monthly bulk snapshotStreaming (bulk: up to a month late)SIC codes
FranceBODACC notices and INSEE SIRENEPer publication day / dailyNAF (SIRENE), activity text (BODACC)
NorwayBrønnøysund EnhetsregisteretDaily, after the Oslo day endsNACE with description
Estoniae-Business Register open dataDaily files, 7-day re-scan—
LithuaniaRegister of Legal Entities (JAR) open dataDaily files, 7-day re-scan—

How are registrations cleaned up?

  • Stable keys per company and change, so a re-run refreshes an event instead of duplicating it.
  • A new French company reported by both BODACC and SIRENE shares one key and appears once.
  • Sole traders are marked as a natural person: shown, but never turned into a company record or enriched with contacts.
  • Every event links to the register’s public page or notice.

FAQ

Frequently asked questions

Can I filter new companies by industry?
Yes. Lead search filters by NAICS, NACE, NAF or SIC code prefix as well as country and region, so you can limit new registrations to the industries you sell to.
Why are sole traders not enriched?
A sole trader is a person, not a company. Those registrations are shown with a natural-person flag but are never turned into company records or enriched with contact details.
Does it cost anything to see these triggers?
Searching, the trigger feed and masked contacts are included in every plan. Lead credits are spent only when you reveal a contact, add a company to a lead list, or export CSV rows beyond your plan’s included rows — and anything you have already paid for is free to reuse.
Can I get this trigger over the API or MCP?
Yes. The trigger feed, lead search, saved searches and exports are available in the dashboard, over the REST API under /v1 and as tools on the MCP server, with the same filters and the same credits.

Find companies the day they change.

Set up your ideal customer profile and watch the trigger feed fill in — every event linked to its public record.