Brand
MarketPrior logo and brand assets
The mark is the Monogram: MarketPrior's “M” drawn as one continuous line, with the right diagonal — the upside half — accented in the product's emerald, on a blue badge. Everything here is free to use when you write about or link to MarketPrior. Download any asset as SVG or PNG.
Variations
Every version of the logo
Blue is the shipping badge colour. Emerald never sits under its own accent diagonal — on the emerald badge below, the diagonal switches to blue instead; see Colour, further down, for why. Navy is a bolder direction explored alongside both.
Construction
Built on the grid it came from
The mark sits on the same 24-unit grid every hand-drawn icon in the product uses (the nav and dashboard icon sets). A 2.2-unit stroke, round caps and joins throughout, one accented diagonal — the rest is ink.
In motion (loaders, intros) the accent diagonal draws on once. It never loops — the verdict is drawn, not animated forever.
Minimum size
Clear space
Keep empty space around the logo at least as large as the badge's own height. Nothing else goes inside the hatched area.
Colour
Blue ground, one emerald accent
Blue is the default badge. Emerald is the accent diagonal — never the ground it sits on. Click a colour to copy it.
The one hard rule
Never pair the emerald accent diagonal with an emerald badge — it just disappears into its own fill, and stops reading as an accent at all. If a badge ever needs to be emerald (see the App icon, emerald card above), the diagonal switches to blue instead. Blue and navy badges keep the emerald diagonal unchanged.
Typeface
Inter
The wordmark and the product are set in Inter (Bold for the wordmark). The marketing site sets body text in Geist and display headings in Newsreader, a serif for the investment-memo register the product writes in.
Usage
Please don’t
A mark built from one line breaks easily.
Name
Write MarketPrior: one word, capital M and P. Not "Market Prior" or "MarketPrior.com" in running text.
Questions
Need another size or format? Email hello@marketprior.com.
Writing about MarketPrior?
Use any asset above. For another size or format, email hello@marketprior.com.